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8大跨境进口电商平台备战圣诞

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黑色星期五和网络星期一购物节活动中,国内各大主流跨境进口电商平台纷纷实现销售额飙升,相比去年业绩至少翻了一番。欣喜过后,重大节日圣诞节又即将来临,相比之前的两个购物节,圣诞这一外来且气氛浓厚的节日势必让国人有更强的海淘兴致,几大进口平台为此安排了哪些促销活动,哪些产品人气最高呢?

 

亚马逊海外购

 

亚马逊海外购推出“海淘圣诞礼物季”,跨境直邮99元起,主打圣诞美物志,售价4.8折起,折扣力度十分有诚意。具体促销内容包括环球美妆下单售价9折,轻奢包包下单售价8折,大牌服饰下单售价5.5折,珠宝首饰下单最高减300,大牌腕表下单最高减200,家居家电满499减50,精品文具圣诞特价,鞋靴精选下单售价4.8折,耳机音箱圣诞特价,运动户外满499减50,婴儿用品满199减30。主推品牌包括蒂芙尼 、潘多拉、施华洛世奇、Johnstons of Elgin、Rebecca Minkoff Suki、阿玛尼、佳能、乐高、芭比等。正在进行秒杀的凌美恒星钢笔登产品销售状况较好。

 

京东全球购

 

相比亚马逊海外购,京东对圣诞节的促销活动较少,但优惠力度毫不含糊。在京东全球售,有“双旦聚惠”玩具购物主题,客户可享满199减50、满399减150,超级飞侠变形蛋、萌鸡小队公仔及磁力片积木等为主打产品。京东国际站则显示圣诞假促销,最高折扣达90%并,首页产品主要分为圣诞装饰和精选礼品,多数产品折扣在50%左右。

 

天猫国际

 

天猫国际也同样推出了圣诞专栏“星月圣诞梦”,限时5折,主打野兽派圣诞礼品、圣诞节装饰等,包括服饰、家居、腕表、太阳镜等,涉及品类相对较少。

 

唯品国际

 

唯品国际对圣诞节也寄予了厚望,其“狂欢圣诞”专栏提出跨品牌最高满199减100,12月19日早上10点开售,主打珠宝配饰、腕表、围巾配饰,很明显就是为消费者提供了一个圣诞礼品专场。

 

丰趣海淘

 

丰趣海淘与圣诞节相关的活动就是年末嘉年华了,自12月19日到12月26日,该场满300减60再返300,有购物打算的消费者可要好好研究下砍价攻略呢。

 

活动囊括的品类也比较多,美妆、母婴、保健、轻奢、数码、家居、食品、直购等通通在列,可谓尽善尽美了。

 

苏宁海外购

 

苏宁海外购也精心推出了专栏“礼遇圣诞”,为消费者准备了品质好礼欲望清单,并有国际美食119可任选9件。

 

整个页面装扮洋溢着浓浓的节日氛围,专场又分为满减会场、包税会场、任选会场、品牌直降和直邮会场,美食、美妆、洗护、母婴、鞋包、数码、家电、保健品品类一应俱全,可见苏宁海外购用心指数之高。

 

除了以上6家进口电商平台,网易考拉海购和洋码头都还没有圣诞节特别促销活动,也许圣诞节并不在其重点布局范围内。2017年的最后一个销售节日,几大平台将战况如何?我们静候佳音。

 

(来源:电商报)