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天猫国际春节进口消费暴增 90后成主力军

浏览量

 

2018年2月24日消息,日前天猫国际披露的春节期间进口数据显示,自2月7日至2月22日期间,春节照常买活动产品成交同比增近20倍,其中85后、90后、95后贡献近七成。此外,上海、北京、杭州、成都、重庆也成为前五大进口消费城市。


根据天猫国际联合CBNData发布的《天猫国际跨境消费洞察报告》来看,2017年国人进口消费已覆盖全国30多个省份和地区。北京、天津、上海、海南在天猫国际消费渗透率超过20%,位列前四。


中西部地区不仅有较高的跨境进口消费渗透率,在进口消费人数的增长占比上亦呈现突出增长。

 

CBNData首席数据分析师杨钦表示,未来将会有越来越多三四线城市消费者产生品质消费的需求,加入进口消费大军。


中国人进口消费除了在地域上产生的差别,在消费习惯上,也有了很大改变。根据天猫国际披露春节期间更多相关数据显示,除了日本美容仪、法国香水、红酒、美国保健品、日韩美妆、欧洲母婴等产品热销之外,解酒神器、计生用品、美容假发、汽车改装配件等日常消费品也格外受欢迎。


此外,进口国别也从欧、美、日、韩向马来西亚、巴西、智利、以色列等更多国家扩展。


据了解,截至2017年年底,共引进了全球68个国家和地区近4000个进口品类16400个海外品牌,其中八成以上品牌为第一次进入中国市场。


除了日本、美国、澳大利亚等受消费者欢迎的国家外,希腊、智利、波兰等小众国家的产品也受到追捧。


目前,消费升级已成为今年春节消费市场最大的特点。中国贸促会研究院国际贸易研究部主任赵萍表示,今年春节年货节期间,国人品质商品和品牌商品的占比进一步提高,尤其进口商品。由于很多进口商品都是全球知名品牌和各国的特色产品,在品质方面也是属于比较好的,正是国人品质消费进一步体现。

(来源:电商报)